What is YouTube video bumper?
Video bumper, also known as video intro, is a short video opener usually between 3 to 10 seconds long that has most often form of a brand’s logo dressed up into nice and sleek animation and inserted either before or after video (then it’s called video outro). That way brand of anyone standing behind video is greatly emphasized.
Why should I care about video bumper?
So how the hell make them remember?
But I have Facebook page. Should be enough, aye?
Pirates of internet!
Freebooting is an act of internet piracy that became especially problem since users were enabled to upload videos directly to their Facebook newsfeeds.
How does freebooting work? Principle is that unauthorized users download your video content without permission and then re-upload it to their own Facebook page. That way these users gain followers, credits and money based on video that you created – but you are not getting none of that. There is nice video (8mins) on this topic by amazing YouTube channel Smarter Every Day, that became early victim of freebooting. Watch it here.
By adding video bumper with your branding at the beginning and end of the video you are securing yourself at basic protection from unauthorized use. Because if someone steal your video, name of your brand is still there and pirate would have to do an extra step in order to remove it.
But of course, unarguably the best way how protect your content is adding a watermark. Semitransparent layer of your logo rendered directly into video is practically unremovable and so you can have a good night sleep knowing that no pirate can loot your channel!
I hope these basic infos were to some use for you. If there is any topic from the world of digital marketing, YouTube or branding, please, comment bellow and I will gladly scratch it up for you!
Don’t forget – we are not selling templates. We are providing complete service so you can keep sipping on your Margarita!
Till the next article, see you my friends!
Chief Machinist at Video Bumper Factory
So you have your video bumper and now you are wondering how to add it to your YouTube channel. Does it mean I have to pull down all my already uploaded videos, edit-in video bumper I want to use and then re-upload it back to YouTube? Not necessarily. YouTube has a...